The Effect of Cultural Orientations on Country Innovation Performance: Hofstede Cultural Dimensions Revisited?

Purpose. One of the perspectives that receives most attention from studies in international business is cultural dimensions. This due to greater complexity and incidence aspects economic performance. paper explored moderation effect orientations on creation innovation trajectories related levels their outcomes countries various geographical areas between 2011 2021. Design/Methodology/Approach. A growth model conducted achieve research’s aim, considering country’s orientation, inputs (institutions, human capital research, infrastructure, market sophistication, sophistication), impact output. The Global Innovation Index, Globe Project, Entrepreneurship Index databases used this analysis, containing data nations different continents. trajectories’ analysis approach utilized desired goal, which allows for assessment variations trajectory across with tendencies towards performance humane orientation Findings. literature affirms positive results inputs, but show differences outputs. difference institutions, sophistication. Additionally, a depends culture, generating options obtain higher outputs, such as knowledge creative results. Research Limitations/Implications. Based achieved, an attempt made provide perspective innovation, especially evaluating over time identifying decreasing affect development conditions characteristics. Practical Implications. achieved make it possible strengthen countries’ strategies regarding permanent evaluation results, encourages changes execution innovative activities maintain time. Social contributions allow us understand dynamics outputs Originality/Value. perhaps one robust techniques series analysis. study’s independent variables influence innovation.